WordPress Website Design for Plant Based Kids
Plant Based Kids is an online plant-based nutrition practice and education hub run by Paula Hallam BSc (Med)(Hons) RD, PG Cert, based in Kingston. Paula is a registered specialist paediatric dietitian with 25 years experience offering professional, evidence-based nutrition advice for families who would like to raise their children plant-based or “mostly” plant-based.
When Paula came to me in 2024, she was launching an entirely new business. I’d previously built a website for her in 2017 for Tiny Tots Nutrition, but Plant Based Kids was a fresh venture with a completely different business model. This wasn’t just a brochure site—it needed to be the foundation of her entire practice, handling subscriptions, memberships, courses, consultations, resources, and e-commerce, all working together seamlessly.
I built a custom WordPress site with WooCommerce that manages every aspect of her business. The site sells her book, courses, and downloadable resources, runs a monthly subscription community with weekly Q&As, offers a membership programme with one-to-one consultations, and provides secure resource hubs for both. Each product automatically grants the right access to the right content. It’s a complex system built to be reliable, easy for Paula to manage, and straightforward for families to use.
view website →Services provided
- Custom WordPress website design & development
- WooCommerce shop setup & configuration
- Subscription & membership integration
- Private resource hub development
- Mailchimp integration
- Blog structure & SEO optimisation
- Ongoing monthly maintenance
- Content update support
Context
- Kingston | Plant-Based Nutrition | 2024-Present
- Paula Hallam is a registered specialist paediatric dietitian with 25 years experience
- New business focused entirely on evidence-based plant-based nutrition for children
- Previously worked with me on Tiny Tots Nutrition (2017)
- Business model built around online courses, subscription community, membership programme, consultations, and resources
The Challenge
- Brand new business being built from scratch
- Complex business model requiring multiple product types working together
- Needed to sell physical books, digital courses, downloadable resources
- Required monthly subscription with private community access and weekly Q&As
- Needed one-off membership with different resources and one-to-one consultation booking
- Each product had to automatically grant correct access to protected content
- Two separate resource hubs with member-only videos, meal planners, nutrition guides
- Mailchimp automations needed to trigger for different courses
- Everything had to work reliably without Paula needing technical knowledge
- Site needed to be the foundation of the entire business, not just a marketing tool
The Solution
- Custom WordPress theme built specifically for the business model
- WooCommerce configured for physical products, digital downloads, subscriptions, and memberships
- Subscription product: The Plant-Powered Families Hub—monthly community with weekly Q&As and dedicated resource hub
- Membership product: Plant Powered Little People for Babies—one-off payment with one-to-one support, consultation booking, and separate resource hub
- Private resource hubs with login access for both subscription and membership customers
- Automated access control: purchasing a product automatically grants access to the right resources
- Mailchimp integration with course-specific automations
- Self-paced video courses and masterclasses
- Review widget to build social proof
Technical Foundation
- Custom WordPress theme, no page builders, clean code
- WooCommerce handling multiple product types: physical books, digital downloads, subscription, membership
- Subscription and membership plugin integration for automated access and recurring payments
- Protected resource areas with member-only content
- Automated access grants: buy a course, instantly access the videos; subscribe, immediately access the community hub
- Mailchimp connected for newsletters and course-specific email sequences
The Result
- The website is the foundation of Paula’s entire business
- All her core offerings run through the site: courses, consultations, subscription community, membership programme
- Families can purchase her book, enrol in courses, join the subscription, book consultations, and access resources all in one place
- Complex system works reliably behind the scenes: automated access, protected content, recurring payments
- Ongoing maintenance partnership providing technical support and content updates
- Platform built to grow as her business expands
Ready to talk about
your website?
I'd love to hear about your project. Book a free consultation and we'll discuss what you need and how I can help.
Book a free consultationOr if you'd like to email or call me, I would love to hear from you.
info@nadjaeberhardt.com 020 3371 8192
Design by Nadja, 9 Somerset Rd, Kingston upon Thames KT1 3EA
