Local SEO optimisation for businesses that serve local customers

Local SEO focuses on getting your business to show up when people search for services in a specific location, such as “web designer Kingston” or “psychologist near me”. Regular SEO focuses on ranking for broader topics without a location focus. If you are a local business, local SEO is essential.

Properly structured websites can start appearing in local search results within a few weeks to a few months. It is not instant, but it is not a long-term wait either. Consistent optimisation produces stronger and more reliable results over time.

The Local 3 Pack is the top three businesses shown directly in Google search results alongside a map. Maps results are the full list you see when you click “More places”. Each uses slightly different ranking factors. I optimise both your website and Google Business Profile to support visibility in both areas.

Yes. I set it up correctly and show you how to use it, but ongoing posts, photos and updates are your responsibility. It is straightforward and takes very little time. If you need occasional help, I can assist on an hourly basis.

No one can guarantee rankings. Google’s algorithm changes constantly. What I can do is structure your website properly for local search, optimise your Google Business Profile and give you the best possible chance of appearing when customers search for your services.

I can structure your site to target multiple locations using location specific pages. This works well for businesses serving several towns or areas. We define your service area clearly during the planning phase.