WordPress Website Design Wedding Florist

Bergdorf’s Flowers is a wedding and events florist based in Richmond, London. Run by Kat, an exceptionally talented florist, the business specialises in weddings at prestigious venues including Kew Gardens and Bingham Riverhouse, as well as high-profile events and television work for productions like House of the Dragon and brands like Vivienne Westwood.

When Kat first contacted me in 2021, her website was actively working against her. The site was over 15 years old, barely functional beyond a single image slider, and completely failed to represent the quality of her work. For a florist of her calibre working at some of London’s most beautiful venues, the site was doing more harm than good. I helped her patch it temporarily while she focused on her business, but by 2024 it was time for a complete rebuild.

I built a custom WordPress site that finally showcases Kat’s work properly. The site features real weddings with professional photography, dedicated pages for her key venue locations, an active blog, and clear paths for couples to get in touch. Since launch, her Kew Gardens wedding bookings have grown substantially, she’s been awarded listed supplier status at Kew, and she’s in the application process for other prestigious venues. Beyond the website, I provide ongoing maintenance, manage her social media, and offer business support as she continues to grow.

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Services provided

Custom WordPress website design & development
Real wedding blog features
Location-specific service pages
Google Business Profile setup
Review widget integration
SEO optimisation
Ongoing monthly maintenance
Social media management
Content creation support
Business development support

Context

Richmond, London | Wedding & Events Florist | 2021-Present
Kat runs Bergdorf’s Flowers, specialising in weddings and events
Works at prestigious venues: Kew Gardens, Bingham Riverhouse, and others
Also works on television productions and high-profile brand events
Exceptionally talented florist whose website didn’t reflect her work quality
First contacted me in 2021, full website rebuild completed in 2024

The Challenge

15+ year old website that was barely functional
Single image slider with broken features
Completely failed to showcase the quality and breadth of her work
No way for potential clients to see real weddings, styles, or inspiration
Outdated branding that didn’t match her professional standing
Site was actively damaging her business rather than supporting it
Needed to establish credibility for venue applications and premium clients
No online presence that reflected her TV and high-profile events work

The Solution

Complete rebuild with custom WordPress site in 2024
Interim patch job on old site (2021-2024) to minimise damage while she focused on her business
Homepage showcasing her best work with clear calls to action
Dedicated location pages: Kew Gardens wedding florist, Bingham Riverhouse wedding florist
Extensive blog featuring real weddings with professional photography
Each blog post showcases actual weddings, styles, venues, and seasonal inspiration
Events page highlighting TV and corporate work
About page telling Kat’s story and expertise
Contact form making it easy for couples to enquire
Review widget displaying client testimonials
Google Business Profile setup for local search visibility
Blog posts optimised for search so couples can find her organically

Technical Foundation

Custom WordPress theme, no page builders
Built for Kat to manage content updates easily
Blog structure designed for real wedding features with photo galleries
SEO foundation: proper heading structure, schema markup, internal linking
Location pages optimised for venue-specific searches
Google Business Profile connected and actively collecting reviews
Review integration displaying social proof on the site
Fast, clean code for reliable performance
Mobile-responsive design for couples browsing on phones

The Result

Wedding bookings at Kew Gardens have grown substantially
Website finally showcases the quality of her work
Couples can browse real weddings, see her style, find inspiration
Blog posts driving organic traffic from venue-specific searches
Awarded listed supplier status at Kew Gardens (with website supporting application)
In application process for Syon Park House and Hampton Court Palace
Active Google Business Profile with growing reviews
Ongoing partnership: monthly maintenance, weekly social media posts, blog content, business support
Site now works as a proper business tool, attracting the right clients
Kat consistently reports increased enquiries and bookings since launch

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info@nadjaeberhardt.com 020 3371 8192

Design by Nadja, 9 Somerset Rd, Kingston upon Thames KT1 3EA