Website Design for Kingston Health Centre
Kingston Health Centre is a large NHS GP practice in Kingston upon Thames, serving thousands of patients across the local area. Like many NHS practices, they need a website that works hard during peak times when patients are looking for appointments, repeat prescriptions, service information and health advice.
Their original website was built using Fortun, a premium WordPress theme designed for creative agencies and portfolios. It looked polished but was completely unsuitable for a busy GP practice. Patients couldn’t easily find what they needed, appointments and registration linked out to external forms, and the site was built to showcase rather than serve. After maintaining the site for a period, I rebuilt it from scratch with a custom WordPress theme focused entirely on patient needs and practice efficiency.
The new site handles 40 pages of patient information, integrates repeat prescription requests with NHS systems, and includes a backup appointment form that the practice can activate when NHS systems go down. Since launching in 2019, the site has been on ongoing maintenance, adapting as the practice’s needs evolve. The practice maintains a 4.8 Google rating, and the website now functions as a proper front door to patient care rather than just a digital brochure.
view website →Services provided
- Custom WordPress website design & development
- NHS appointments integration with custom backup system
- Patient information architecture (40 pages)
- Ongoing monthly maintenance (7 years)
- Content update support
Context
- Kingston upon Thames | NHS GP Practice | Built 2019, ongoing maintenance
- Large NHS practice serving thousands of patients across Kingston
- Previous site used a creative agency theme unsuitable for a busy GP practice
- Needed a purpose-built solution to handle patient needs efficiently
The Challenge
- Premium theme designed for creative portfolios, not healthcare – wrong context for a GP practice
- Site was a showcase rather than a working tool, with external links for appointments and registration
- Navigation and information architecture didn’t serve patients trying to quickly find specific services
The Solution
- Custom WordPress theme built specifically for GP practice needs – no page builders
- Switchable appointments system: links to NHS form by default, practice can activate backup form on the website when NHS systems fail
- “Who should I see?” dropdown tool helping patients identify the right appointment type
- Clear information architecture across 40 pages: services, self-help information, team pages and practice details
- Google Reviews widget integrated, displaying the practice’s 4.8 rating
Technical Foundation
- Custom WordPress theme built from scratch
- Adheres to Kingston Health Centre’s own brand colours
- Backend switching system for toggling between NHS appointments link and backup form
- Structured for SEO performance with proper titles and meta descriptions
- Backup appointment form emails the practice directly
The Result
- Live since 2019 with ongoing maintenance as practice needs evolve
- Backup system proved essential when NHS digital systems went down
- Site functions as proper digital front door to patient care rather than promotional brochure
- Patients can quickly find what they need across 40 pages of content
Ready to talk about
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info@nadjaeberhardt.com 020 3371 8192
Design by Nadja, 9 Somerset Rd, Kingston upon Thames KT1 3EA