WordPress Website Design for Jeannie Di Bon

Jeannie Di Bon is an internationally recognised authority on hypermobility and Ehlers-Danlos Syndrome, based in Wimbledon, London. She teaches movement therapy worldwide, created the Zebra Club app for people living with EDS, has written three books, and offers both online and in-person courses. Her business had grown substantially over several years, but her website hadn’t kept pace.

When Jeannie came to me in 2018, she had a WordPress site built by a US company using a premium theme. The site looked acceptable on the surface, but fundamental problems were holding her back. The theme couldn’t be updated without breaking, content management was cumbersome with different page builder blocks for different screen sizes, and the structure couldn’t accommodate her expanding offerings. Most importantly, the site wasn’t accessible or user-friendly for her audience. It needed a clear, predictable navigation and readable design.

I built a fully custom WordPress theme designed specifically for Jeannie’s business and audience. No page builders, no premium theme bloat, just clean code built to last. The site now receives tens of thousands of monthly visits, serves as a central hub for the international hypermobility community, and continues to grow alongside her business. I’ve provided ongoing maintenance and support for eight years, also building a second website for her and helping manage her app’s Webflow site.

view website →

Services provided

Custom WordPress website design & development
Blog structure & SEO optimisation
Ongoing monthly maintenance (8 years)
Content update support
Technical support

Context

Wimbledon, London | Health Education | 2018-Present
Jeannie Di Bon is an internationally recognised authority on hypermobility and Ehlers-Danlos Syndrome based in Wimbledon. She teaches movement therapy, created the Zebra Club app, has written three books, and offers courses worldwide.
Her business had grown substantially. Her premium theme website couldn’t keep up.

The Challenge

Premium WordPress theme couldn’t be updated without breaking
Cumbersome content management with different page builder blocks for different screen sizes
Generic design that didn’t match her authority
Site couldn’t evolve as her offerings expanded: app, books, courses, practitioner directory, weekly blog
Her audience needed accessible, user-friendly design

The Solution

Fully custom WordPress theme built specifically for her business
No page builders, no premium theme bloat
Built for accessibility: proper colour contrast, readable fonts, clear navigation
Structured for long-term growth and sustainability
Blog optimised for search from the start

Technical Foundation

Custom WordPress theme means updates won’t break the site
Easy content management without page builders
Fast performance with clean code
Built with proper SEO structure: schema markup, internal linking, heading hierarchy
Collaborated with external SEO team after launch for additional optimisations

The Result

Tens of thousands of monthly visits
8-year ongoing partnership providing maintenance and support
Central hub for the international hypermobility community
Showcases courses, app, books, and speaking work
Weekly blog drives consistent traffic
Platform continues to grow with her business

Ready to talk about
your website?

I'd love to hear about your project. Book a free consultation and we'll discuss what you need and how I can help.

Book a free consultation

Or if you'd like to email or call me, I would love to hear from you.

info@nadjaeberhardt.com 020 3371 8192

Design by Nadja, 9 Somerset Rd, Kingston upon Thames KT1 3EA